What is a Role Account?

A role account is an email address that goes to a shared inbox or function rather than a specific person.

Common examples: info@, contact@, support@, hello@, noreply@, billing@, sales@, marketing@, admin@, careers@, jobs@, abuse@, postmaster@, webmaster@, help@, team@

We detect 50+ role prefixes.

Why role accounts are risky for outbound

1. No individual owner — role accounts go to queues or shared inboxes. Your personalised outreach reaches no one in particular.
2. Aggressive filtering — shared inboxes often have stricter spam rules set by IT teams to manage volume.
3. Low conversion — marketing emails to info@ have significantly lower open and reply rates than emails to named individuals.
4. Unsubscribe complications — when multiple people share an inbox, unsubscribe requests may not be processed reliably.

When role accounts are acceptable

For transactional email (receipts, password resets, order confirmations), role accounts are often fine — billing@ is a legitimate destination for an invoice. The risk is primarily for outbound prospecting and marketing campaigns.