Real results from real teams.

The challenge

AquiferGrowth runs outbound lead generation campaigns for B2B clients across multiple industries. As their client roster grew, so did the volume of contact lists from data providers like Apollo and ZoomInfo. These lists varied significantly in quality — some were clean, others had been sitting in a spreadsheet for six months. The team had no reliable way to assess list quality before uploading to a sequence. They were watching bounce rates as a lagging indicator, which meant problems showed up after the damage was done.

How they use BounceProtect

AquiferGrowth now runs every client list through BounceProtect before it enters a sequence. The workflow is straightforward: export from the data provider, upload the CSV, review results by send recommendation, and pass only the Send and Send With Caution segments to the campaign tool. The send recommendation removed the need for team members to interpret scores themselves — a simple rule replaced manual judgment on every list.

Key outcomes

• ✓Domain typo detection catching gmial.com and yaho.com style errors silently bouncing before
• ✓Spam risk score used to tier high-risk domains into lower-volume sequences
• ✓Consistent quality standard across all client accounts without senior oversight on every list

The challenge

Freight Right has been moving cargo across more than 180 countries since 2007. Their contact database grew to include records from multiple sources — CRM entries, trade show lists, inbound form submissions, and legacy data going back years. Running campaigns to a mixed-quality database created two problems: bounce rates were higher than they should have been, and the team had no easy way to distinguish contacts worth prioritising for personalised outreach from those that were low-quality or unlikely to engage.

How they use BounceProtect

Freight Right exports segments of their contact database on a regular cadence and runs them through BounceProtect before any major campaign. Contacts marked Send go into the main campaign. Contacts marked Send With Caution get a lighter touch version. Do Not Send contacts are suppressed and flagged for CRM cleanup. The role account detection was particularly relevant — a significant portion of freight contacts use shared inboxes like ops@ or logistics@, and BounceProtect flags them so the team can route those accounts to phone outreach instead of email.

Key outcomes

• ✓Catch-all detection separating shared inboxes from individual contacts
• ✓Deep analysis identifying company legitimacy before high-touch outreach
• ✓Periodic database hygiene gradually cleaning the CRM rather than accumulating bad data